“PIGGY BANK COLLECTION” project information

by danielaterrile


10/2010
We are joining a project “PIGGY BANK COLLECTION” for DESIGNTIDE TOKYO

Place : ISETAN Department Store in Shinjuku 5F / 1F show window

Date:Oct. 27th, 2010 – Nov. 9th, 2010

Website: http://www.isetan.co.jp/icm2/jsp/store/shinjuku/event/1010designtide/index.html

“pyggy bank” by nendo / design concept

A piggy bank designed for the Isetan department store’s ‘Piggy Bank Collection’ exhibition,

an official event for DesignTide Tokyo 2010.

Unravelling the history of the piggy bank, we learn that the name dates back to medieval Europe,

when unused coins were saved in household jars made of unglazed reddish clay,

or ‘pygg’. A play on words from ‘pygg’ to ‘pig’ led to the piggy bank,

and the familiar porcine objects we know today.

The pyggy-bank takes this history as its design concept.

Offering savers a pig-snouted bottle and jar made of unglazed fired clay in which to place

their hard-earned coins, it exists somewhere between ‘pygg’ and the ‘pig’.

CONTACT

Akihiro Ito (nendo/PR)

Tel: +81-3-6661-3750

Email: ito@nendo.jp

Website : http://www.nendo.jp

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